Fairfield by Marriott to debut in China
Nanning, China – 11 July 2017 –
Marriott International announced the debut of the Fairfield by Marriott brand in Greater China with the opening of Fairfield by Marriott Nanning Nanhu Park.
Marriott International and Dossen International Group signed an exclusive development agreement to bring the Fairfield by Marriott brand to mainland China in September 2016. The partnership targets aggressive growth in different cities across China in the next five years. The introduction of the Fairfield brand is a significant milestone in Marriott International’s expansion in the Select Serve hotel segment in China, and is part of the company’s strategic plan to expand rapidly across a broad spectrum of price tiers and destinations across the country.
Fairfield is a global leader in the Select Serve hotel segment with nearly 850 hotels in the United States, Canada, Mexico and India in its rapidly growing portfolio. Fairfield by Marriott has achieved rapid brand expansion as well as market penetration through its trusted business model by franchising to reliable business partners globally, and particularly in China through its partnership with Dossen International Group.
Fairfield by Marriott Nanning Nanhu Park features open spaces that are flexible for work and entertainment such as seamlessly designed lobby. Relaxation and simplicity were fundamental to the design of the hotel’s 209 guest rooms – each fitted with modern décor set in a palette of neutral hues and accented with natural wooden furnishings.