Hilton in seafood push
Hilton Worldwide reinforces its commitment to the environment by announcing multi-year sustainable seafood goals on World Oceans Day.
In collaboration with the World Wildlife Fund, Hilton has committed to implementing strong, global sustainable seafood goals in conjunction with the company’s Travel with Purpose strategy, which was launched in 2011 to use Hilton’s passion for hospitality to make a lasting, positive difference in people’s lives and the wider world.
Hilton’s sustainable seafood goals will comprise the global ban of procurement of endangered species as identified by WWF, and the transition of its seafood purchasing to sustainable and responsible sources.
By 2022, Hilton will source at least 25 percent of its total global seafood volume for owned, managed and leased properties from Marine Stewardship Council-certified fisheries and Aquaculture Stewardship Council-certified farms.
The remaining seafood will be sourced from fisheries and farms working toward MSC and ASC certification, comprehensive fishery and aquaculture improvement projects, or those listed as “green” on WWF regional seafood guides. WWF will help Hilton measure and report progress to ensure the company is on track to achieve its goals.
This commitment follows Hilton’s global ban on shark fin from restaurants and food and beverage facilities in 2014. In 2015, Hilton was first-in-industry to receive MSC chain-of-custody certifications in Europe and Asia. In the Americas, Hilton also sources shrimp from suppliers such as Sysco that are committed to sustainable seafood.