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Wyndham revamps loyalty awards

Profile Photo By: Steve Shellum
May 23, 2016

Wyndham revamps loyalty awards

Wyndham Hotel Group, which simplified hotel rewards last year by giving free nights with a flat 15,000 point redemption rate, claims it is “once again turning the loyalty landscape on its head”.
“Now ‘elite’ programmes and special member experiences are no longer just for the rich and well-travelled,” it says. “Member Levels, the newest enhancement to the award-winning Wyndham Rewards loyalty programme and its nearly 8,000 hotels, brings generous and truly unique perks to all.”
Through four distinct levels – Blue, Gold, Platinum and Diamond – Wyndham Rewards members can now take advantage of a host of new benefits that increase by level, from free Wi-Fi and rollover nights to annual point bonuses and more.
When members redeem their points for a stay in one of the programme’s top 25 destinations, they now automatically receive an additional enhancement to their award night for no additional points, helping them take advantage of local experiences near their destination, from indoor skydiving in Orlando to an authentic cooking class in Shanghai.
“Devaluation is too common a trend in today’s loyalty game – it reflects everything that’s wrong with industry rewards programmes and continues to be the driving force behind why Wyndham Rewards is once again breaking the mold,” says Josh Lesnick, executive vice president and chief marketing officer at Wyndham.
“While other loyalty programmes find new ways to restrict their most loyal guests when they redeem, we’re doing the exact opposite and giving our members the very best: our best hotels in our best locations with the best local experiences – 365 days a year for just 15,000 points.”

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