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What we have always known: Good catering binds employees to the company – No struggle with no effort: F&B quality and comfortable canteens are crucial for employer branding

Profile Photo By: Carsten Hennig
October 19, 2017

What we have always known: Good catering binds employees to the company – No struggle with no effort: F&B quality and comfortable canteens are crucial for employer branding

Berlin, Germany – 19 October 2017 –
Whether lunch, breakfast or the little takeaway for in between foods: lots of companies pay close attention to the fact that they can offer their workers as good and wide a variety of foods as possible. The grade of business catering plays an important role in employer branding. According to the most recent study “Food Concepts in Companies” from the catering group Compass Group, catering services are the fourth most important tool for strengthening employee loyalty in terms of working atmosphere, working conditions and wages development. Along with the F&B quality – a wide selection and excellent raw materials – the relaxation of the canteen is also critical: the grade here is the staff restaurant at the Fairmont Hotel Vier Jahreszeiten Hamburg, which will be pimped as “Café Royal”.

Edel & lecker: Mitarbeiterrestaurant „Café Royal“ im Fairmont Hotel Vier Jahreszeiten Hamburg (Foto: HVJ)

62 percent of these managers surveyed consider in-company catering to be an essential factor in employee loyalty. The essential part is the source of business canteens, which in most areas are supplemented by bite and coffee bars in addition to restaurants for sophisticated requirements. The decision-makers responsible at retail firms (76 percent) even consider decent business catering to be the strongest factor in worker loyalty.

Based on the study, 70 percent of respondents are also convinced that the gastronomic offer significantly optimizes workplace efficiency. “Firms are increasingly experiencing that gastronomic provides also promote performance in regular work.

For years, the Compass Group was stating that meals and beverages are playing an increasingly important role for employees and their satisfaction. Along with the company canteen, employees are increasingly using the accompanying facilities like coffee bars and snack shops to provide fast and flexible catering.

“As the market leader in business catering, we’re observing the industry quite closely. We understand the wishes of our guests and constantly offer new concepts for the gratification of our clients. It is not for nothing that our’ Caffè Dallucci’ has become among the most popular coffee store brands in Germany and will be the number one coffee pub in community catering,” says Carsten Bick.

The analysis “Food Concepts in Companies” gives a comprehensive insight into the tendencies of corporate gastronomy in German businesses. For this end, 210 board members and managing directors in addition to HR and purchasing managers in German companies of all businesses with more than 200 employees were surveyed online.

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