Choice Hotel’s Cambria brand to expand faster
Rockville, Maryland – 31 October 2017 –
Cambria Hotels is on track to finish 2017 with the most property openings in a single year in the brand’s history. The upscale brand, one of 11 Choice Hotels brands, now has 32 open hotels in the United States. Six hotels have opened and four more are scheduled to open this year. In addition, there are more than 70 Cambria properties in the pipeline.
In 2017, new Cambria properties opened in key regions of the country, including Los Angeles – LAX, the brand’s first property on the west coast; Chicago Loop-Theatre District, the brand’s first adaptive reuse; Newport, R.I.; and, most recently, New Orleans. The Cambria brand also plans to add two new properties in November in Asheville, N.C., and Westfield, Ind., followed by Phoenix and Dallas in December.
The Cambria brand offers a tremendous value proposition for both franchisees and guests with a stylish and local product, as well as upscale amenities designed for the modern traveller. The brand is rapidly expanding in key markets where developers want to invest, and provides a flexible prototype and options to build new construction or use existing structures through adaptive reuse and conversion projects. Choice Hotels expects to invest $475 million in corporate capital to grow the Cambria brand.